Pride Racing

Pride Racing - innovative top-of-the-range products
Pride Racing is a company specialized in BMX racing. Created in 2014, the company designs and develops high-end products in France and then sell them throughout the world. Over the years, the brand has gain a lot of experience. It now offers innovative products with unstoppable design and quality, in order to improve the experience of riders during BMX races.

Pride Racing - Quality for professionals.
Pride Racing makes the best products that meet the expectations of riders and with which they feel best. The brand attaches great importance to the testing of its products. It wishes to obtain feedback from pilots in order to improve its products even further. For Price Racing, each rider plays an important role in the development of its products.

Located between Lyon and Saint Etienne, Pride Racing has a top-of-the-range track nearby where French championships have been organised. Many athletes such as Romain Riccardi, Cameron Porte and Mathis Ragot-Richard now work with the brand.

Pride Racing - The will to do well
All the brand's products are designed and developed in-house. But creating quality products that meet customer expectations is a complex task, because you always have to improve, test and sometimes start over. Pride Racing offers a wide range of products, such as wheels, handlebars, rims, hubs, pedals and headsets, which allows it to establish itself as a leading brand in the highly competitive BMX racing market. The brand's relationship with its factories and suppliers enables it to offer top-of-the-range products that meet the standards set.