Sustainability commitments of brands
Sustainability is at the heart of the concerns of many brands and consumers who wish to rethink their relationship with consumption.
The aim of this commitment is to limit the impact and environmental footprint of our purchases.
A product said to be “sustainable” must be part of its wider environment
in the broadest sense of the word.
For us, outdoor sports enthusiasts, respecting nature means preserving our playground and the
elements
which constitute it.
An eco-responsible product must take into account three essential elements:
- Environmentally responsible production to ban toxic or harmful chemicals to humans and the environment,
- Be manufactured under socially acceptable conditions. The company must respect the working conditions of the people who made the product.
- Take into account the place of manufacture, to limit the carbon emissions linked to transportation, but also to encourage local growth by supporting job creation.
The label on a tag is the equivalent of a grade in an exam. It certifies that a product meets a range of criteria (social or environmental). It is not always easy to spot a sustainable product. This is why, in addition to the "eco-considered" indications on our products we have decided to help you better understand what constitutes an eco-friendly product.
Social responsibility
Some companies promote labels that guarantee favourable social or environmental conditions in the place of production. These include, for example, working conditions, remuneration, respect for know-how, transparency/traceability of products, or factories that use renewable energy or treat their waste.
Durability
By using durable materials, the product's life cycle lasts longer and the time to buy a new product is postponed. Some brands even have service sales where used products are refurbished. In addition to long-lasting materials, it is important to ensure a second life for the product by using recyclable materials.
Eco-Responsibility
Some labels guarantee that the product has been manufactured with eco-responsible materials, for example organic vegetable or animal materials (e.g. organic cotton, organic wool), artificial materials (e.g. tencel), certified materials (RDS certified feathers), etc.
Animal Welfare
Some labels guarantee compliance with animal treatment standards when the product purchased contains material of animal origin.
Associative commitment
Some actors are committed to associations, either for a concrete action or for a donation of a part of their income (e.g. companies that are members of "1% for the planet").
Made in Europe
European manufacturing reduces the ecological footprint of transport. Most European countries also have favourable social conditions to ensure that people are taken into account at the production site.
