Lapierre

Your History, a Heritage

Lapierre - an iconic French brand - embodies the passion for cycling, innovation, and excellence. Established in Dijon since 1946, it combines artisanal craftsmanship, cutting-edge technologies, and a unique heritage. The goal is clear: to support all cyclists - from amateurs to the greatest champions - in their quest for adventure and achievement!

Your Expertise, a Craftsmanship

Nearly 80 years of existence and just as many technologies developed: Lapierre is a house of cycling craftsmanship at the heart of France, drawing from its Dijon workshops an inexhaustible source of design, conception, and production. Engineers and technicians constantly think, test, and improve the design of bicycles. This is evident in the market: from pioneering technologies like X-Control to the signature 3D Tubular design of the Xelius DRS, the unique mass centralization of the Gravity Logic Project (GLP III), or the dual High Pivot/Low Pivot system of the Spicy CF, nothing is left to chance. Especially not your expertise!

Your Performances, Victories

Multiple Olympic champions, winners of the world's greatest road cycling races (Tour de France, Giro, Vuelta, Milan-San Remo, Tour of Lombardy, etc.), multiple World Champions in Enduro and DH, not to mention numerous gold podiums in XC MTB and e-Bike: the Xelius DRS, Aerostorm, Spicy CF, Zesty CF, GLP III, XR, and Overvolt AM know how to win. And they will continue to do so by your side and alongside all athletes.

Your Inspirations, Athletes

Lapierre's presence in the pelotons and podiums reflects the same philosophy: supporting athletes in their sporting ascension. On the road, the World Tour Team Picnic PostNL relies on the Xelius DRS and Aerostorm to raise their arms in victory. Fabio Jakobsen, Romain Bardet, Charlotte Kool, and Marta Cavalli embody this will to win at the highest level. In XC MTB, the Lapierre Racing Unity team shares the same intentions with renowned athletes (Anton Cooper, Chiara Teocchi, among others). Finally, the Gravity DNA is not lost with the Gravity Collective Team - specially built to aim for the rainbow jersey of Enduro World Champion. A title that, among women, still belongs to Lapierre with the victory of Isabeau Courdurier in 2024. The same goes for e-XC with Jérôme Gilloux, crowned champion!

Your Summit, a Vision

Lapierre's philosophy is simple: to accompany you, like the athletes, in your personal challenges. Whatever your reasons for riding a bike, whatever your practice, level, or philosophy, you are the only one who can define and achieve your performance.

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