Trek

Trek, a reference brand in the world of cycling

Trek Bicycle Corporation is an American company specializing in the manufacture of road and mountain bikes, bicycle components and cycling clothing.

It markets its products under the Trek, Bontrager, Electra, Diamond and Bcycle brands. The headquarters is based in Waterloo, Wisconsin. The company started with the manufacture of steel frames in 1976 under the name of Trek Bicycle, Trek evoking the journey. The brand grew quickly and then offers complete road bikes and mountain bikes. In 1985, she launched her first aluminum frame and a carbon fiber frame a year later. In 1988 she began making cycling clothes and began her overseas development.

In 1992, Trek unveiled its first all-carbon road bike, followed by mountain biking a year later.

Trek has a network of international professional cycling teams on road and mountain bike under the name of Factory Racing. In mountain biking, Trek is on the cut of the world as well in XC, as in DH and for some years in enduro. In January 2016 was born the Trek Factory Downhill team, a partnership with a team of DH drivers. Trek has been sponsoring the Team Leopard-Trek Team since 2014.

In 2002 was created Trek Travel: a cycling tour operator that offers cycling tours to enthusiasts around the world.

The range of Trek bikes

Since its creation, the bike brand Trek is positioned on the top of the range in order to offer the best bikes in the world. R & D (research and development) is important at Trek and the brand's bikes have always been equipped with the latest technology. For example, the launch of the first OCLV carbon Trek MTB frame in 1993. Since then, the reputation of the brand is well established.

For some years the flagship models Trek bikes are the Madonna on the road, Superfly mountain bike, and Session for the descent.

At the same time as making bicycles, Trek acquired one of the best brands of mountain bike components, Bontrager, in the mid-1990s, to get a grip on the components of its bikes. The models of the brand are equipped with Bontrager: wheels, gallows, bike saddles, carbon hangers, tires, fugitive doors, ...

Trek offers a range of bikes for the road, hiking, cyclo cross, triathlon and children's bikes.

For mountain biking, the offer is focused on bikes for trail running, cross country and downhill. The brand also offers fats bikes, electric mountain bikes and mountain bikes for children.

There are also several models of city bikes at Trek including versatile models like the FX in the Fitness range: between road bike and city bike and Dual Sport bikes for the city and trails. Electric bikes, leisure, trekking for hiking and children complete the range.

Trek bike equipment ranges

Trek offers a wide range of bicycle components (wheels, brake levers, saddles, stems ...) and accessories (bike bags, mudguards, helmets, lights ...).

The Trek clothing range

In addition to equipping its bikes, Trek equips cyclists from head to toe, always with its brand Bontrager: jersey, shoes, shorts etc. Trek also offers a range of T-shirts and casual wear.

Trek, close to sustainable development

Trek Bikes has broadened its goals over time: make the bike accessible to as many people as possible. The American brand has therefore implemented several actions, such as: an eco-friendly packaging, a tube recycling and a non-profit experimental foundation that allows young people in sensitive areas to learn to repair bikes of all brands. .