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Nike

Nike: the reference brand Running / Fitness

Nike is an American company founded in 1972 by William J. Bill Bowerman and specialized in the distribution of sports equipment.

The name is inspired by the Greek victory goddess Niké and the logo in the form of a comma upside down represents the wing of this goddess. From the beginning, the comma brand specialized in running launched its first model: the Waffle basketball with exceptional cushioning. The brand then creates the Tailwind running shoe with air included in the sole to better absorb shocks.

In the 1980s, Nike became the world's number one sports shoe manufacturer in the United States thanks to its running models but also thanks to its models dedicated to Basketball. In 1988, the famous slogan ""Just do it"" was released: ""Do it"".
To promote the brand, Nike relies on highly renowned athletes such as Mickael Jordan, who is one of the brand's icons. A step ahead Nike sponsors athletes with incredible performance and character often appreciated as Roger FEDERER in tennis, Kobe BRYANT in basketball or Kenenisa Bekele in running.

Since 2009 Nike has been the equipment supplier for the French football team. Research and development is an important part of Nike's business. Innovative technologies have been implemented by Nike, such as Lunarlite foam, which provides ultra-light cushioning, and Flywire technology, which allows the foot to be properly wrapped and thus maintains the arch of the foot.

Nike running shoes: top design

In addition to the technicality of the products, Nike offers a unique style for both shoes and clothing. Shorts, T-shirts, jerseys, bras, pantyhose have a refined design and convey a very ""fashion"" image.
On Alltricks.com, you can find these technologies in many models: Lunarglide, Free run, Lunaracer, Vomero..

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