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Look, World leader in automatic pedals

LOOK is one of the French companies created in 1950, with the first activity being the manufacture of balloon bladders.
The company is one of the most innovative on the market, it was bought in 1983 by Bernard Tapie, it manufactured ski bindings at that time, and this, since 1956.
Inventor of the automatic pedal, the first carbon frame in 1986 and the first monobloc track carbon frame, LOOK is the world leader in automatic road pedal.
Look adapts this system to the bike and invents the automatic pedal for the bike, allowing you to remove your shoes in case of a fall.

Bernard Hinault won the Tour de France in 1985 with these pedals. In 1986, Look began manufacturing carbon frames, the first on the market. In 1998, the company was taken over following its bankruptcy.

Look recently invested in the wheel by acquiring a majority stake in Corima, a company specialising in the manufacture of carbon wheels. The two companies pool their know-how made in France and their willingness to innovate to best satisfy cycling enthusiasts.

Look pedals, road and mountain bike

In addition to its road bikes, Look now manufactures triathlon bikes and cross-country ATVs. Its policy focused on research and development earned it the INPI Trophy for the most innovative SME in France in 2009.
LOOK has also won the Bike of the Year award in France four times, the Design Star award several times and the IF Design Award in Germany in 2010. LOOK has unparalleled experience and know-how in carbon design and manufacturing.
Since 2015, Look has been manufacturing bicycles made to measure and equipped on demand.

It has long been the official brand of the French teams (Road and Track) and currently equips several professional road teams such as Cofidis, BigMat Auber 93, Saxo Tinkoff, AG2R La Mondiale, Movistar among others, as well as a VTT Team Look Beaumes of Venice and great athletes in the world of road cycling, MTB and triathlon (Christoph Sauser, Jaroslav Kulhavy, Charlotte Morel, Denis Chevrot, David Hauss...).

In terms of textiles, look has launched cyclist-specific clothing with a wide range of cycling shorts, jerseys, windbreakers, socks, leggings and jackets for all seasons that you will find on
Look's experience in cycling allows her to offer clothing that is perfectly adapted to the needs of cyclists. You can find and/or discover all the products of the Look brand on


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