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100% - 100 percent, an iconic brand

Who never noticed the famous 100% logo displayed by the biggest names in motocross during the 80s? The brand worn by Bob Hannah, Ricky Johnson, Johnny O'Mara, David Bailey, Jeff Ward made a comeback in 2012! It all started in 1982. The young Drew Lien, wanted to get into the MX business and was looking for a name for his brand.

For the little story! It is in front of a poster of Bob Hannah hanging at home, with the number 100, that his idea came: "I looked at the poster of Bob Hannah who wore the number 100 that year. Then I asked myself, 'What do you have to do to win? You just have to give it 100%, like Bob Hannah does. The brand name was born.

From MX to MTB & BMX

From MX to MTB & BMX. Best known in the MX (Moto Cross) world, with its specialty being the production and sale of goggles, the brand has been appearing for the last few years on BMX tracks, MTB events, Downhill and Enduro races. 100% offers high quality products, with a pure and functional design approved by riders such as Loic Bruni or Fabien Cousinié (Alltricks rider). Find a wide selection of 100% products on Alltricks.com (Goggles, Gloves...). Low prices and fast delivery.