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History of Asics running shoes

Asics is a sports accessories and equipment brand founded on 21 July 1947 in Japan by Kihachiro Onitsuka. The term "Asics comes from the first letters of the Latin expression "Anima Sana in Coropore Sano", which means in English " A healthy mind in a healthy body. "

Initially known in the world of basketball, Asics made a place for itself in running when the Ethiopian Abebe Bikila wins the marathon at the 1964 Tokyo Olympics wearing the Tiger shoes. More recently, professional triathletes, Kristian Blummenfelt and Flora Duffy, obtained the first place in men's and women's triathlon at the Tokyo Olympic Games in 2021 thanks to the new model with carbon plate of the brand.

With Asics you will find the right shoe for you, no matter your practice (trail, road or competition), the brand offers a wide range of shoes to meet your different needs. Follow our buying guide to find your way around all the models!

What makes Asics running shoes so special ?

Most Asics models benefit from the gel, well known for its effectiveness and the exceptionnal cushioning it provides thanks to shock absorption.

In addition, the brand incorporates an AHARPLUS™ outsole which improves the durability of the product. Finally, the last important technology on Asics shoes: FLYTEFOAM which guaratees to its owner lightness and responsiveness







Asics shoes: For which type of runner?

It is not easy to find a shoe that fits your foot especially when you are a beginner. This is why Asics has created a wide range of products to meet the needs of the greatest number of athletes. Thus, all Asics shoes are suitable for the most demanding beginners as well as running experts.

The Asics Road collection

Magic speed

The Asics Magic Speed

The Magic Speed has been designed to give the athlete a sensation of speed and propulsion, thanks in particular to the insertion of a carbon plate located in the forefoot. They are designed for threshold or fartlek training but can also be used in competition. In addition, the foam on the Magic Speed allows for a smooth cushioning.


The Asics Gel-Nimbus

Iconic model from the Asics range with effective cushioning and stability. They will be perfect for your long or short jogging at low intensity. The weight of this shoe makes it complicated to use for threshold or intense sessions. The Asics Gel Nimbus will be perfect for a "heavy" profile runner who is looking for safety and comfort.


The Asics Novablast

The design of this pair is one of the most original in the Asics range. The rebound is one of the strong points of this model at Asics. The Flyte Foam Blast accentuates the bounce and adds a touch of comfort and dynamism. It can be used on your jogging as well as on your track sessions. However, beware, on your track sessions the Novablast shows its limits in terms of stability and dynamism.


The Asics Gel-Kayano

The Gel-Kayano is designed for runners who are looking for stable foot support and good cushioning. It is a comfortable and ideal pair of shoes for beginners, for long or short runs.

Noosa Tri

The Asics Noosa Tri

With its very original and flashy look (specific to this model), it is impossible to ignore the Asics Noosa tri. It is designed specifically for short distance triathlon. It is a light shoe and therefore intended for competition. It's a shoe that offers dynamism and comfort thanks to the FlyteFoam, ideal for your threshold or MAS sessions. In addition, as it is a shoe designed for triathlon, it is quick and easy to put on.


The Asics Gel-Cumulus

The Asics Gel Cumulus is the ideal shoe for road training, and will accompany you on your split sessions, threshold sessions or long runs. The Asics Gel Cumulus can be used to cover a lot of kilometers without too much trouble and is a durable shoe. The Asics Gel Cumulus is a long lasting shoe, but it lacks a bit of dynamism when it comes to competition.

The Asics Trail collection

Fujitrabuco sky

The Asics Fujitrabuco sky

This is a fairly light trail shoe with optimal grip on all types of terrain. It is intended for short trails and light runners. It is distinguished above all by its dynamism.

Gel-Sonoma 6

The Asics Gel-Sonoma 6

Shoes designed for all types of terrain. It offers great comfort thanks to the Amplifoam technology incorporated in the midsole and the gel in the back of the shoe. It is a shoe that is perfect for runners who need grip and a touch of dynamism for all types of terrain, it is versatile.

Fujitrabuco Lyte

The Asics Fujitrabuco Lyte

The perfect shoe for those who love this emerging sport. The FlyteFoam midsole ensures lightness and effective cushioning. On rolling, low-tech courses, it will give you everything you need: grip, speed and lightness.

Trabuco 9

The Asics Gel Trabuco 9

Whether on wet or dry ground, the grip of the Asics Gel Trabuco 9 is undeniably effective. This is a versatile pair of shoes that will suit runners looking for comfort and protection thanks to the stone guard in the forefoot. It also comes in a GTX model to keep feet dry.

Trabuco Max

The Asics Trabuco Max

When you put on the Trabuco Max, you immediately feel the lightness it provides thanks to the Flyte Foam technology. Designed for long rides, you will feel safe with its efficient grip on all types of surfaces. In competition, it will also ensure optimal energy saving for performance.


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